News — small business

Waxing Poetic: How Wave Maiden is Rewilding Surf Culture

Waxing Poetic: How Wave Maiden is Rewilding Surf Culture

Wave Maiden is more than just surf wax—it’s a movement rooted in plant wisdom, ocean reverence, and regenerative living. What began as a personal healing journey has evolved into a purpose-driven brand rewilding the way we connect with nature, ritual, and the sea. In this interview, founder Margaux Moses shares how a pandemic epiphany sparked a clean surf revolution, and why every waxed board is an opportunity to do better.

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Lighting the Way: 5 Minutes with Lovelight founders Mike and Olivia

Lighting the Way: 5 Minutes with Lovelight founders Mike and Olivia

Bringing beauty and sustainability to the candle market, Lovelight was born from the desire to craft pieces that honor the colors and textures of the natural world while also preserving the health of the planet. Mike and Olivia are positively impacting their community and the environment with their signature non-toxic, refillable candles. We sat down with them to learn more about the inspiration behind their products, the importance of creating clean products, and the benefits of supporting small businesses.

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