Wave Maiden is more than just surf wax—it’s a movement rooted in plant wisdom, ocean reverence, and regenerative living. What began as a personal healing journey has evolved into a purpose-driven brand rewilding the way we connect with nature, ritual, and the sea. In this interview, founder Margaux Moses shares how a pandemic epiphany sparked a clean surf revolution, and why every waxed board is an opportunity to do better.

Bringing beauty and sustainability to the candle market, Lovelight was born from the desire to craft pieces that honor the colors and textures of the natural world while also preserving the health of the planet. Mike and Olivia are positively impacting their community and the environment with their signature non-toxic, refillable candles. We sat down with them to learn more about the inspiration behind their products, the importance of creating clean products, and the benefits of supporting small businesses.

Colleen Mauer, the creative force behind Colleen Mauer Designs (CMD), has built a women-owned and operated handcrafted jewelry brand that seeks to unite customers with their perfect pieces. Colleen brings innovation, inspiration, and love to her jewelry. We sat down with her to learn more about her connection to the ocean, how she builds relationships with customers and the community, and how she stays sane while running a business.

Patriae founder, Barbara ‘Babs’ Pisch turned a side hustle making antique tote bags and a passion for preserving the past into one of Asbury’s most unique and beloved retail boutiques. We sat down with Barbara to learn more about her love of textiles, her journey as an entrepreneur, and the 2 things she can’t live without.