Wave Maiden is more than just surf wax—it’s a movement rooted in plant wisdom, ocean reverence, and regenerative living. What began as a personal healing journey has evolved into a purpose-driven brand rewilding the way we connect with nature, ritual, and the sea. In this interview, founder Margaux Moses shares how a pandemic epiphany sparked a clean surf revolution, and why every waxed board is an opportunity to do better.

Bringing beauty and sustainability to the candle market, Lovelight was born from the desire to craft pieces that honor the colors and textures of the natural world while also preserving the health of the planet. Mike and Olivia are positively impacting their community and the environment with their signature non-toxic, refillable candles. We sat down with them to learn more about the inspiration behind their products, the importance of creating clean products, and the benefits of supporting small businesses.

In 2012, after Hurricane Sandy devastated Lauren Brajer’s home in Manahawkin, New Jersey, she relocated to Ocean Grove and began volunteering with Surfrider Foundation, updating their website and managing social media. Her dedication led to a Vice Chair position a few weeks later, and she has served as their Jersey Shore Chapter Chair since 2022. We sat down with Lauren to learn more about Surfrider’s Jersey Shore efforts, what inspired her love of the ocean, and how she works sustainable practices into her everyday life.

Patriae founder, Barbara ‘Babs’ Pisch turned a side hustle making antique tote bags and a passion for preserving the past into one of Asbury’s most unique and beloved retail boutiques. We sat down with Barbara to learn more about her love of textiles, her journey as an entrepreneur, and the 2 things she can’t live without.